CRE PLAYBOOK
Buy Your First Commercial Building in 90 Days
The step-by-step coaching program for residential investors ready to make the switch to commercial real estate. One deal can generate more profit than 60+ residential flips.
The Problem with Residential Real Estate
You got into real estate to build wealth and create freedom. But instead you are trapped on a hamster wheel: spending thousands on marketing, managing teams, chasing deal after deal, and starting over every single month.
❌ Residential Hamster Wheel
- 60+ deals/year just to hit your number
- $10K+/month in marketing spend
- Managing 15-20 employees and VAs
- Competing with 20+ investors per deal
- $5K-15K profit per deal (maybe)
- Start from zero every single month
✅ Commercial Real Estate
- 1-3 deals/year to build real wealth
- Zero marketing spend (brokers bring deals)
- Lean team of 3-5 people max
- Professional brokers, not emotional sellers
- $100K-500K+ per deal in equity created
- Monthly cash flow from day one
What You Get Inside CRE Playbook
Everything you need to go from zero commercial experience to closing your first deal.
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Weekly Live Coaching Calls
Two calls per week: Monday deal analysis and Thursday broker/sales training. Real-time feedback on your deals.
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AI-Powered Deal Analysis
Our AI underwriting tool analyzes your deals in minutes. Instant feedback on cap rates, cash flow, and viability.
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Private Community Access
Your own private Discord channel with direct access to John and the team. Questions answered fast.
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Broker Scripts & Templates
The exact 3-question script that gets brokers to bring you deals. Plus LOI templates and due diligence checklists.
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Capital Raising Playbook
Fund deals using other people’s money. The same strategies used to raise over $4M in private capital.
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CoStar & Market Research
Lease comps, market data, and property research. Know exactly what a building is worth before making an offer.
Real Students. Real Results.
These investors made the switch from residential to commercial using the CRE Playbook method.
“I used the One Deal method and found a 45-property portfolio worth $9M for only $6M. The framework John teaches completely changed how I look at real estate investing.”
Bob Schneider
“The broker scripts alone were worth the investment. I went from nervous to confident on my first call. John makes the commercial side make sense.”
John Kleisch
“CRE Playbook gave me instant cash flow from my very first commercial deal. I was stuck doing residential for years and this showed me there was a better path.”
Gervis Carlisle
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Meet Your Coach
John Heisler spent 10+ years as a critical care physician assistant before building a residential wholesale business to 18 employees and $1.5 million in annual revenue. Then he had a revelation: one commercial refinance brought in more profit than an entire year of residential deals.
Now he manages a $30+ million commercial portfolio and has helped dozens of investors make the switch from residential to commercial. No fluff. No theory. Just the exact playbook he’s used to build serious wealth.
Ready to Make the Switch?
Book a free strategy call. No pressure, no sales pitch—just an honest conversation about whether commercial real estate is right for you.
Limited spots available
© 2026 CRE Playbook. All rights reserved. | A Township Properties company.